The University of the West Indies (UWI) has won a gold award for its branding and marketing.
The annual AVA Digital Awards honours excellence in digital creativity, branding and strategy globally. It was established 15 years ago and is administered by the Association of Marketing and Communication Professionals (AMCP).
The UWI joins other 2022 winners, including global brand heavyweights Virgin, Dell, DHL, AT&T, BET Network, and Al Jazeera Media Network.
Among the initiatives undertaken by the university during the year was a redesign of its website, which was part of a system-wide initiative to align the university’s digital communication assets with that of a modern global academy.
“Positioning the university’s reputation and brand strategy in the international digital space is a significant achievement that speaks to its effectiveness,” said Vice-Chancellor, Professor Sir Hilary Beckles, in reaction to the announcement.
He noted that “competing among major global conglomerates such as Dell, AT&T, Virgin, and BET illustrates the distance The UWI has travelled and grown in recent years. It also reflects its status as a top tier international university.”
This international award for excellence in digital creativity, branding and strategy comes as UWI undergoes phase one of its Triple-A Strategic Plan.
“We celebrate this further global recognition of our excellence in the face of stiff competition and the effective migration of the Triple A Strategic Plan into the global digital marketing space,” said Beckles.
He added that this illustrates UWI’s ability to enter global spaces, representing the region with dignity and determination.
Special mention was made to the University Director, Marketing and Communications, Dr Rhonda Jaipaul-O’Garro, the University Chief Information Officer, Brigitte Collins and their combined teams.