Emil Edwards has been named in the newly created role of UK sales manager for the Grenada Tourism Authority. The appointment comes as the Caribbean tri-island state looks to boost its trade representation. Up to 20 agents and operators will be hosted on fam trips in 2022.
Edwards, an entrepreneur with a masters degree in marketing, joined the GTA last June and has spent the past eight months working with chief executive Petra Roach ahead of his arrival in the UK.
He will take a “more hands on approach” to engaging with the trade, including travel agent and tour operator training, organising and hosting trade meetings as well as representing the GTA at trade shows and events.
Roach said: “Emil’s arrival in the UK demonstrates our continued commitment to the UK, a market in which we see significant growth potential.
“We’ll be focussing our efforts on giving tour operators and travel agents all of the tools they need to be experts on our beautiful tri-island state.
“We’re investing heavily in our resources to ensure that Grenada has the best representation on the ground and having Emil there to work alongside our agencies is testament to that.”
Edwards added: “I am delighted to be here in the UK and look forward to showcasing Grenada’s beautiful beaches and rich culinary scene to tour operators and travel agents.”
Grenada recently relaxed its entry requirements for vaccinated travellers and now accepts either a 24-hour negative antigen test result taken one day before travel or a 72 hour pre-departure PCR test.